Sensitivity. Nothing irks me as much as a violation of human rights.

Friday, April 15, 2005

The Great Indian Chaos

Controversy is becoming the middle name of this blog. Anything I happen to state affirmatively stirs up a fresh war of words. That's nice to know because that indicates that people have their own strong convictions.

Coming to today's topic, people from South India who subscribe to The Hindu must have seen the new layout design the 126 year old newpapers flaunts. Starting 14th April, The Hindu sports a new look and feel designed by Mario Garcia, an internationally acclaimed newspaper designer.

Garcia and his staff worked for months to come out with a design that focuses on whitespaces, functionalism, pastel shades and sans serif fonts. The result is a liberated, free flowing format that's not only pleasing to the eyes, but also to the soul.

Well, the idea of this blog is not just to share this news. I liked the new look to the extent that I was eagerly looking forward to the next day's edition. If you keep April 13th and 14th editions together, you will know what Garcia has done and appreciate his 'pure design' principles. Today, Hindu truly has an international outlook.

This brings me to my the nagging question. Are Indians not good in design at all? Do we need an 'international designer' to come and spruce up a century old newspaper? I know I'm courting controversies by saying this and before you minimize this window and begin tapping angry words from your inbox, please take a deep breadth. I'm not saying we are not good. Recenly I went to Fab India and was awed at the designs that are distinctly Indian. But the legacy of ethnicity cannot be boasted as the evolution in our design tastes. For instance, barring the Indian master Ray, our movies and books still sport western design attributes. A pleasing, coherent design attempts seem to be rare to come by.

Why should Hindu hire a western designer to spruce up its looks? I know because our designers could never have performed the Garcia feat. As a nation, we seem to lack a coherent identity. For instance, our streets don't have a consistent look and feel. Even in the upmarket urban India, the houses in a single street look quite botched up.

To explain this further, the pavements in a broad road are not continuous and suddenly become quite narrow or even vanish. What has the designer of the pavement thought will happen to people walking on it when it narrows or vanishes? Will people start walking on the road? If yes, then why have pavement in some parts and why not do away with them completely? I've seen and walked on the pavements of developed countries where the pavements never abruptly end. They guide you right through the end. In TV, I was watching a star night falicititating a veteran film director. There were dances, songs and speeches by famous film personalities. People goofed up in group choreographed sequences, singers lost meter, drummers went faster and glibly slowed down to catch up with the singers, speakers who were given two minutes took twenty. Nobody stopped them because 'he is a big personality'. Interestingly nobody bothered.

Being consistent, meticulous and quality conscious is what perhaps our schools need to train our children on. Above all, the need to be original in thoughts and deeds comes along, then we can expect something substantial from our future generations.

That's the point and now let the mails and comments roll! I'm already ducking spotting a rotten tomato being hurled by Devika!

4 Comments:

Anonymous Anonymous said...

Yes sridhar it gets frustrating doesn’t it? And this tendency to look abroad does not end with newspaper designing. Why does a country with the likes of kapil dev,gavaskar need an imported coach for our cricket team? I don’t think it is lack of talent. It is just that lots of the talented people here are scattered and those who are focused are eager to embrace videshi soil.

15 April 2005 at 19:53

 
Anonymous Anonymous said...

my two cents:

The Hindu is not the only newspaper that takes the help of foreign print design experts. Deccan Herald has done this a year or two ago. I am making a note of this just coz it is an established norm in print technology.

I think there are two reasons for this foreign help in print technology, and none of them are to do with the fact that we don't have good print designers in india :)

a) newspaper designing across the world uses a software called QuarkXpress, and for reasons of uniformity and style guidelines, everyday's newspaper is designed from a couple of templates that the lead design person has prebuilt into this software. so, even though the size and column numbers of your cover story differs for each day of the week, the designer is just choosing one or the other template. so also for caption styles, picture boxes, line width and lengths, etc.

so- newspaper design today is a templatized process. it requires a one time investment of experience, originality, and supreme creativity to set down styles and create the templates. after that, you need to train your team of designers (at most offices the subs themselves lay out the page) on how to use the templates, and they can take it from there.

this is the reason why print design- rather- newspaper design- is not an extensive carrer- the market simply does not allow many talented people to thrive. you'll see that the scope of design is much more in magazines, and this approach doesn't work very well there.

also, if you compare the costs of print technology versus publishing costs on the web- the former is way up ahead than the latter. due to this reason, print technology has traditionally been more developed in Europe and America than in Asia. that, coupled with the less frequent need of talent injection, are the reasons behind hiring a foreign talent.

and really- who are you to point a finger, Sridhar? You, who is writing courses for foreign clients and taking away their jobs!!! many of our flash designers are working on great design for foreign clients. there are highly specialized font foundries that create only fonts, and they are small apartment offices that cater to clients across the world. infact, i think this trend is one of democracy, and not one of repression or some sort of artistic colonialism.

it is not that we don't have great designers. we do. the sadder thing is that we often donot respect our design skills and our cultural heritage. this can be because our poverty is so pressing that we do not have the luxury to think about beauty. or it can be just our apathy. i hope you know that FabIndia was started by an American by name of Joh Bissel?

--swati

19 April 2005 at 14:10

 
Anonymous Anonymous said...

Hi, First of all lets welcome the change in the outlook of the newspaper which might make the readers feel more good.(Sorry Few a times when i used to get Hindu instead of Times of India, I had never noticed the change , except for that am keen in the NEWS)

And sridhar, again lets welcome the intrusion of talents from any part of the world to India.

Any form of changes in any industry through an alien can be always welcomed but need not overrule us.

Indians working from the low level to the highest cadre of employment in US and in many western countries have also made considerable change everywhere.

Who knows Mario Garcia may have one Indian staff working under him who might well be involved in this design.

This is nothing to debate, its just that how we all can pick up stuff from outside India and how do we implement in our own Way to be more Indianish...

-Nandhu

20 April 2005 at 13:13

 
Anonymous Anonymous said...

Why? Because...
1. Its an open market today and the buyer can go to where he gets best value for his money.

2. We, you and me, have often remarked how bad Indians are at color combos and layouts. We have admired the work of westerners in this area. As a matter of fact, examples you would take of good work almost always came from work done in the West.

3. No roads in India are "designed", they happen!

13 May 2005 at 06:23

 

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